Destroying bad Products with Psychology

Destroying bad Products with Psychology

This talk explores breaking ideas using psychology—biases and fallacies—to challenge assumptions, reduce costs, improve decisions, and enable meaningful innovation.

The Developers Conference · São Paulo, Brazil Apr 2019

The importance of UI and UX and the Revolutions of User Experience

The importance of UI and UX and the Revolutions of User Experience

I talk about UX, innovation, design processes and the most common types of bias and fallacies regarding product or feature conception.

InfoQ Brasil + The Conf Nov 2018

Designing Experiences for Chatbots

Designing Experiences for Chatbots

Chatbots emerged promising a new revolution in how we interact with devices, reshaping communication through more natural, conversational experiences.

The Conf Oct 2017

Material Design: Innovation or Lack of Taste?

Material Design: Innovation or Lack of Taste?

The Developers Conference · Florianópolis, Brazil Mar 2017

The importance of UI and UX on System Development

The importance of UI and UX on System Development

Scientific Initiation Week · Centro Universitário Claretiano May 2013